Hawkins, Del I.

Consumer behaviour: implcations for marketing strategy/ Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 6th ed. - Chicago: IRWIN, 1995. - xix, 649p.: ill.

0256179921


Consumer behaviour-United States
Market Surveys-United States
Consumer behaviour-United States-Case studies
Market Surveys-United States-Case studies

HF 5415.33 U6 HAW 1995