Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstron, Veronica Wong [and 1 other]. 
 - Fifth European edition. 
 - New Jersey :   Pearson Prentice Hall,   2008. 
 - xxxii, 599 pages [and other various pages] :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132390026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / KOT 2008.