Kurtz, David L. <br/><br/>
Contemporary marketing / 
by David L. Kurtz. 
 - 13th ed. 
 - Australia :  Thomson South-Western,   2008. 
 - liv, 664 p. :   ill. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780324536386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  KUR 2008