Dickson, Peter R. <br/><br/>
Marketing management/ 
Peter R. Dickson 
 - 2nd ed. 
 - Fort Worth :   The Dryden Press Harcourt Brace College Publishers,   1997. 
 - xxxiv, 813 p. :   ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0030177421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 DIC 1997