Shapiro, Stanley J. <br/><br/>
Basic marketing :   a global-managerial approach/ 
Stanley J. Shapiro, William D. Perreault and E. Jerome McCarthy 
 - 9th Canadian ed. 
 - Toronto, Ontario :   McGraw-Hill,   1999. 
 - xxv, 748 p. :   ill. + Other pages 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0075605368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 SHA 1999