MacKenzie, H. F. <br/><br/>
Contemporary Canadian marketing cases/ 
H.F. MacKenzie 
 - 2nd ed. 
 - Toronto, Ontario:   Pearson Education Canada Inc.,   2004 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0131201492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Case studies.--Canada 
<br/><br/><label>LC Class. No.: </label>HF5415.12.C3   / MAC 2004