Marketing principles and best practices/  
K. Douglas Hoffman... [et al.] 
 - 3rd ed. 
 - Mason :   Thomson,   2006. 
 - xl, 598 p. :   ill. 
 - Advantage Series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324305729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415 MAR 2006