Schultz, Don E. <br/><br/>
Integrated marketing communications/  
Don E. Schultz, Stanely I. Tannenbaum and Robert F. Lauterborn. 
 - Lincolnwood, Ill. :   NTC Business Books,   1993. 
 - xvii, 218 p. :   ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0844233633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.123 SCH 1993