Zagula, John. <br/><br/>
The marketing playbook :   five battle-tested plays for capturing and keeping the lead in any market /  
John Zagula and Rich 
 - New York :   Portfolio,   2004. 
 - xxii, 311 p. :   ill. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>1591840384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF 5415 ZAG 2004