Kellogg on Marketing:  the kellog marketing faculty Northwester University/ 
edited by Dawn Iacobucci 
 - New York:  John Wiley & sons,  2001 
 - xx, 427p.:  ill 
<br/><br/><label>ISBN: </label>9780471353997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5417 IAC 2001