Czinkota, Michael R. <br/><br/>
Marketing management / 
Michael R. Czinkota and Masaaki Kotabe 
 - 3rd ed. 
 - Cincinnati, Ohio:   Atomic Dog Publishing,   2005. 
 - xx, 510p.:   ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>1592601367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial accounting
<br/><br/><label>LC Class. No.: </label>HF 5415.13 CZI 2005