Readings in strategic marketing :   analysis, planning, and implementation /  
Barton A. Weitz and Robin Wensley. 
 - Chicago : Dryden Press, c1988. 
 - x, 534 p. :   ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030208645 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Decision making.<br/>Marketing --Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.135 REA 1988