Sargeant, Adrian. <br/><br/>
Building donor loyalty :   the fundraisers guide to increasing lifetime value / 
Adrian Sargeant,Elaine Jay. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,   2004. 
 - xv,208p. :  ills. 
<br/><br/>Includes bibliographic references. 
<br/><br/><label>ISBN: </label>078796834X. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fundraising --United States.<br/>Philanthropists --United States --Attitudes.<br/>Nonprofit organisations --United States --Marketing.
<br/><br/><label>LC Class. No.: </label>HV 41.9 SAR 2004