Burns, Alvin C.  <br/><br/>
Basic marketing research:  using Microsoft Excel data analysis/ 
by Alvin C. Burns and Ronald F. Bush. 
 - 2nd ed. 
 - Upper Saddle River, New Jersey:  Pearson Prentice Hall,  2008. 
 - xxix, 4-510p.:  ill. 
<br/><br/>Includes bibliographical references (p. 489-498) and indexes. 
<br/><br/><label>ISBN: </label>0131354213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Microsoft Excel (Computer file)<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 BUR 2008