Chisnall, Peter M.  <br/><br/>
Marketing research/ 
by Peter M. Chisnall. 
 - 6th ed. 
 - London:  McGraw-Hill,  1997. 
 - xii, 437 p.:  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077097513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 CHI 1997