Marketing Research/ 
David A. Aaker, V. Kumar and George S. Day. 
 - 6th ed. 
 - New York:  John Wiley & Sons,  1997 
 - xvi, 776p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471170690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>LC Class. No.: </label>HF 5415.2 AAK 1997