Burns, Alvin C. <br/><br/>
Marketing Research:  online research applications/ 
Alvin C. Burns and Ronald F. Bush. 
 - 4th ed. 
 - New Jersey:  Pearson Prentice Hall,  2005 
 - xxxi, 642p.:  ill. 
<br/><br/>Includes Bibliographical Refereces 
<br/><br/><label>ISBN: </label>0131968467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF 5415.2 BUR 2005