Hair, Joseph F. <br/><br/>
Marketing research:  within a changing information environment / 
by Joseph F. Hair, Robert P. Bush and David J. Ortinau. 
 - 3rd ed. 
 - Boston:  McGraw-Hill/Irwin,  2006. 
 - xxvii, 700 p.:  ill. 
<br/><br/>Includes bibliographical references (p. 669-677) and indexes. 
<br/><br/><label>ISBN: </label>0077109368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 HAI 2006