Malhotra, Naresh K.  <br/><br/>
Marketing research:  an applied orientation/ 
by Naresh K. Malhotra and David F. Birks. 
 - 6th ed. 
 - England:  Pearson Education Limited,  2003. 
 - xxi, 786p.:  ill. 
<br/><br/>Includes Bibliographical References 
<br/><br/><label>ISBN: </label>0273657445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Marketing Research-- Methodology
<br/><br/><label>LC Class. No.: </label>HF  5415.2 MAL 2003