Malhotra, Naresh K. <br/><br/>
Marketing research:  an applied orientation/ 
by Naresh K. Malhotra. 
 - 3rd ed. 
 - Upper Saddle River, New Jersey:  Prentice Hall,  1999. 
 - xxxv, 763, [61] p.:  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130131628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research --Methodology.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 MAL 1999