Poliwoda,Stanley J. The essence of international marketing/ by Stanley J. Poliwoda. - 2nd. ed - New york: Prentice Hall, 1993 - x, 164p. ill. - The essence of management series . Includes Bibliographical references ISBN: 0132848031 Subjects--Topical Terms: Export marketing --management LC Class. No.: HF 1416 POL 1993