Sheth, Jagdish N.  <br/><br/>
Customer behavior:  consumer behavior/ 
by Jadgish N. Sheth, Banwari Mitlal and Bruce I. Newman 
 - Philadelphia:  The dryden press,  1999 
 - xxxii, 799p. 
<br/><br/>Includes bibliographical notes 
<br/><br/><label>ISBN: </label>003098016X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Customer behavior
<br/><br/><label>LC Class. No.: </label>HF 5415.32 SHE 1999