Jobber, David <br/><br/>
Principles and practice of marketing/ 
by David Jobber. 
 - 2nd ed. 
 - London:  McGraw-Hill,  1998 
 - xiv,711p.  ill. 
<br/><br/>Includes Bibliographical References 
<br/><br/><label>ISBN: </label>0077094352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing --Europe --Case studies
<br/><br/><label>LC Class. No.: </label>HF 5415 JOB 1998