Lambin,  Jean-Jacques <br/><br/>
Strategic MArketing management/ 
by Jean-Jacques LAmbin 
 - Cambridge:  McGraw-hill:  1997 
 - xiv, 692p.:  ill. 
<br/><br/><label>ISBN: </label>0077092279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Europe --Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13 LAM 1997