Dolan, Robert J. <br/><br/>
Marketing management :  text and cases / 
by Robert J. Dolan. 
 - Boston :  McGraw-Hill Irwin,  2002. 
 - ix, 498 p. :  ill. ; 26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Previously published: Homewood, IL : Irwin, c1993. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>007249980X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.<br/>Marketing --Management --Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .Q45 DOL 2002