Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
by Naresh K. Malhotra. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  1999. 
 - xxxv, 763, [61] p. :  ill. ; 26 cm. 
<br/><br/>Includes bibliographical references (p. N1-N34) and index. 
<br/><br/><label>ISBN: </label>0130830445 (case) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research --Methodology.
<br/><br/><label>LC Class. No.: </label>HF 5415.2 MAL 1999