Orlik, Peter B. <br/><br/>
Broadcast/cable copywriting /\bPeter B. Orlik. 

 - 6th ed. 
 - Boston : Allyn and Bacon, c1998. 
 - xviii, 492 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>020527143X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting --Authorship.<br/>Broadcast advertising.
<br/><br/><label>LC Class. No.: </label>PN 1990.9 ORL 1998