Rothschild, Micahael L. <br/><br/>
Marketing Communications:From Fundamentals to Strategies/ 
Michael L. Rothschild. 
 - Lexington, Mass:  DC Heath,  1987 
 - xviii, 766p.:  ill. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>0669072109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.123