schindler, Pamela S.

Marketing Research / Donald R.Cooper, Pamela S. Schindler - 1st ed. - Boston : McGraw-Hill, 2006 - xix, 790p. : ills. - The McGraw-Hill/Irwin Series in Marketing. .

Includes CD ROM

Includes bibliographical references and index.

0072837861


Marketing research.

HF 5415.2 SCH 2006