schindler, Pamela S. Marketing Research / Donald R.Cooper, Pamela S. Schindler - 1st ed. - Boston : McGraw-Hill, 2006 - xix, 790p. : ills. - The McGraw-Hill/Irwin Series in Marketing. . Includes CD ROM Includes bibliographical references and index. ISBN: 0072837861 Subjects--Topical Terms: Marketing research. LC Class. No.: HF 5415.2 SCH 2006