McElreath, Mark P. <br/><br/>
Managing Systematic and Ethical Public Relations/ 
Mark P. McElreath. 
 - Madison:  W.C.B. Brown and Benchmark Publishers,  1993. 
 - xxii, 474p. 
<br/><br/>Includes bibliographical references and end notes. 
<br/><br/><label>ISBN: </label>0697105342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations - Management<br/>Public Relations - Moral and Ethical Aspects.
<br/><br/><label>LC Class. No.: </label>HM263