Wilcox, Dennis L. <br/><br/>
Public Relations:Strategies and Tactics/ 
Dennis L. Wilcox. 
 - 5th ed. 
 - New York:  Longman,  1997. 
 - xxiii, 584p.:  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations.<br/>Public Relations - United States
<br/><br/><label>LC Class. No.: </label>HM263