Peter, J. Paul   <br/><br/>
Marketing management:   knowledge and skills/ 
by J. Paul Peter, James H. Donnelly, Jr. 
 - 8th ed. 
 - New York:   McGraw-Hill,   2007. 
 - xvii, 813p.:   ill. 
<br/><br/>Bibliographical references and index 
<br/><br/><label>ISBN: </label>978007313763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Management.<br/>Marketing-- Management-- Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 PET 2007