Donald Parente <br/><br/>
Advertising campaign strategy :   a guide to marketing communication plans/  
by Donald Parente 
 - 2nd ed. 
 - Fort Worth :   ryden Press,   1996. 
 - xxi, 371 p.    ill. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780030211140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5837 PAR 1996