Public Relations:Strategies and Tactics/ 
Dennis L. Wilcox, Glen T. Cameron, Phillip H. Ault, Warren K.Agee. 
 - 7th ed. 
 - Boston :   Pearson Education Inc,   2003. 
 - xxii, 546p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205368514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations<br/>Public Relations - United States
<br/><br/><label>LC Class. No.: </label>HM 1221 PUB 2003