Albright, Jim. <br/><br/>
Creating the Advertising Message/ 
Jim Albright. 
 - London:  Mayfield Publishing Company,  1992. 
 - xv, 286p.:  ill. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>0874848849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Copy<br/>Advertising Campaigns
<br/><br/><label>LC Class. No.: </label>HF 5825 ALB 1992