TY  - BOOK
AU  - Mytton, Graham
TI  - Handbook on Radio and Television Audience Research
SN  - 9280633937
AV  - PN4784 
PY  - 1999///
CY  - New York
PB  - World Service Training Trust
KW  - Television - Broadcasting
KW  - Radio - Authorship
N1  - Includes bibliographical references
ER  -