00489cam a2200157   4500008004100000020001500041035002000056050001100076100001900087245007100106260005100177300001000228504004000238650003000278650002300308090226n                      000 0 eng u  a9280633937  a(Sirsi) a164301  aPN4784  aMytton, Graham  aHandbook on Radio and Television Audience Research/cGraham Mytton  aNew York:bWorld Service Training Trust,c1999  a191p.  aIncludes bibliographical references  aTelevision - Broadcasting  aRadio - Authorship