Jefkins, Frank Advertising / Frank Jefkins. - Philadelphia, PA : Macdonald and Evans, 1985. - viii, 248 p. : ill. - The M & E handbook series, 0265-8828 . Includes Bibliographical References and index ISBN: 0712106642 Subjects--Topical Terms: Advertising. LC Class. No.: HF 5823 JEF 1985