Vivian, John. <br/><br/>
The media of mass communication /  
John Vivian, Winona State University. 
 - Fifth edition. 
 - Boston :   Allyn and Bacon,   2003. 
 - xvii, 524 pages :   illustrations. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0205377750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P 90   / VIV 2003