Lamb, Charles W. <br/><br/>
Marketing /  
Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. 
 - 7th ed. 
 - London :    Thomson south-western,    2004. 
 - xxxviii, 774p. :   ill. 
<br/><br/>Includes bibliograhical references and index. 
<br/><br/><label>ISBN: </label>0324147988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management. <br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 LAM 2004