Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising /  
A. Jerome Jewler, Bonnie L. Drewniany. 
 - 7th ed. 
 - Stanford :   Wadsworth, Thomson Learning,   2001. 
 - xiv, 312 p. :   ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>053455783X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>LC Class. No.: </label>HF 5825 JEW 2001