Albarran, Alan B. <br/><br/>
Management of Electronic Media/ 
Alan Albarran. 
 - 2nd ed. 
 - United States:  Wadsworth,  2002. 
 - xx, 315p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534561918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media-Management
<br/><br/><label>LC Class. No.: </label>P96