Churchill, Gilbert A. <br/><br/>
Basic marketing research/ 
Gilbert A. Churchill, Tom J. Brown 
 - 6th ed. 
 - Mason:  Thomson,  2007 
 - xxv, 593p.:  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534496059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- research
<br/><br/><label>LC Class. No.: </label>HF5415.2