Severin, Werner J. <br/><br/>
Communication theories :  origins, methods, and uses in the mass media / 
Werner J. Severin, James W. Tankard, Jr. 
 - 3rd ed. 
 - New York :  Longman,  1991. 
<br/><br/>Bibliography 
<br/><br/><label>ISBN: </label>0801304636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication
<br/><br/><label>LC Class. No.: </label>P90  / Sev 1991