Duncan, Tom <br/><br/>
IMC :  using advsertising and promotion to build brands / 
Tom Duncan. 
 - Boston:  McGraw-Hill,  2002 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Integrated Marketing Communication (IMC) 
<br/><br/>Bibliography 
<br/><br/><label>ISBN: </label>025621476X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management--Marketing -- Management<br/>Communication in marketing<br/>Advertising-Brand name products
<br/><br/><label>LC Class. No.: </label>HF5415.13  / DUN 2002