Arnould, Eric J. <br/><br/>
Consumers / 
Eric Francis Arnould, Linda Price and George Zinkhan. 
 - Boston :   McGraw-Hill,   2002. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256133603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior -- United States--Consumer behavior -- United States
<br/><br/><label>LC Class. No.: </label>HF5415.32  / ARN 2002