Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer and Joseph R. Dominick. 
 - 4th ed. 
 - Belmont :  Wadsworth,  1994. 
 - Wadsworth series in mass communication .
<br/><br/> Includes Bibliographical references 
<br/><br/><label>ISBN: </label>0534174728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Research--Mass media -- Research
<br/><br/><label>LC Class. No.: </label>P 91.3 WIM 2003