Schiffman, Leon G. <br/><br/>
Consumer behaviour/ 
by Leon G. Schiffman and Leslie Lazar Kanuk. 
 - 8th ed. 
 - New Jersey:  Pearson, Prentice Hall,  2004. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130491756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF 5415.32 SCH 2004