Lancaster, Geoff <br/><br/>
Marketing fundamentals 1997-1998 / 
Geoff Lancaster and Frank Withey. 
 - Oxford :  Butterworth-Heinemann,  1997. 
 - CIM workbook series .
<br/><br/> The Workbook produced jointly with the CIM for certificate 
<br/><br/><label>ISBN: </label>0750635770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Lan 1997