TY  - BOOK
AU  - Lancaster,Geoffrey A.
AU  - Massingham, Lester
TI  - Essentials of marketing
SN  - 0070841810
AV  - HF5415 Lan 1988
PY  - 1988///
CY  - Berkshire
PB  - Mc Graw- Hill, 
KW  - Marketing
KW  - Marketing -- Case studies
N1  - Includes index
ER  -